Hearing Aids

By Dr. Novick in Los Gatos, California

Modern hearing aids are available in many different styles of hearing aids (the way they look) and technology levels (basic, mid-level and premium). We will discuss features such as Bluetooth® and other wireless connectivity devices to enhance your listening experiences in a wide variety of situations.

Hearing Aid Styles

Modern hearing aids are available in a variety of wearing styles, from models that sit comfortably behind the ear to customized aids that fit the ear perfectly. Which style is best for you depends on many factors including your lifestyle, degree of hearing loss, among other considerations. During your hearing evaluation, our Audiologist will help you determine the best wearing style for you. Read on to learn about the most popular wearing styles available from the leading hearing aid manufacturers.

Receiver in Canal (RIC)
ric hearing aid style

Receiver-in-canal (RIC) hearing aids look like BTE hearing aids; the difference is that the receiver is worn in the canal. RIC hearing aids are discreet and treat a wide range of degrees of hearing loss. Like BTE ones, they may pose a challenge for those who wear glasses due to their placement.

Behind-the-Ear (BTE)
mini bte hearing aid

Behind-the-ear (BTE) hearing aids are worn on the back of the ear with a plastic tube that delivers sound to a custom ear mold. BTE hearing aids are easier to control and treat a wide range of degrees of hearing loss. They may be inconvenient for people who wear glasses, but the placement of their controls will be easy for people who have dexterity issues.

Completely in Canal (CIC)
cic hearing aids

Completely-In-Canal hearing aids are similar to IIC in that they are custom made and fit inside your ear canal. Only a very small “tip” of the hearing aid or a small clear plastic “handle” will show with CIC hearing aids. Most people who choose CIC hearing aids report that people typically do not know they are wearing hearing aids. CIC hearing aids are also most suitable for those with mild to moderate hearing loss.

In the Ear (ITE)
 ite hearing aid style

In-the-ear (ITE) hearing aids are worn inside the ear, with the shell of the hearing aid at the surface of the ear. The options are full shell or half shell. ITE hearing aids house all of their components in a plastic shell. While these hearing aids benefit people who wear glasses or experience arthritis, they may not be convenient for those who have dexterity issues due to their small controls.

In the Canal (ITC)
ric hearing aid style

In-the-canal (ITC) hearing aids are a form of in-the-ear (ITE) hearing aids, which are worn deep inside the ear canal. These are usually custom made devices made to fit inside your canal, which gives them the benefit of being visually discreet. ITC hearing aids may be difficult for people with dexterity issues to control, while the lack of a directional microphone means they are better suited for people with moderate levels of hearing loss. They come in completely-in-canal and invisible-in-canal styles.

Invisible in Canal (IIC)
ite hearing aids

Although all modern hearing aids are small and discreet, IIC hearing aids are by far the least detectable. These hearing aids are custom made to fit your ear’s anatomy and fit further into the ear canal than other hearing aid style – thus causing them to become completely invisible. These hearing aids are suitable for those with mild to moderate hearing loss.

Hearing Aid Brands

Read on to learn about the most popular hearing aid brands available from the leading hearing aid manufacturers. Which brand is best for you is largely based on your unique needs and hearing loss. We'll work with you to find the best brand and model to best fit your lifestyle, budget and hearing loss.

Oticon Hearing Aids
oticon hearing aids

Oticon is a Danish manufacturer of hearing aids, with the new open-solution hearing aid, OPN S. OPN S builds on previous Oticon technological successes, such as BrainHearing Technology. With the understanding that hearing happens in the brain, Oticon has designed features to support brain function as it makes sense of sound in the auditory process.

The new OPN Opn reduces listening effort by 20% in noisy environments and improves speech recognition by 30%. OPN’s most remarkable innovation is the ability to connect to the internet through the web service If-This-Then-That (IFTTT).

Phonak Hearing Aids
phonak hearing aids

Phonak  is one of the top manufacturers in the world. With their Lyric hearing aids, Phonak is the first company to unveil truly 100% invisible hearing aids, that are intended to be work 24/7, for months at a time.

With a full range of hearing products and new rechargeable hearing aid technology, users can now enjoy superior hearing performance while freeing themselves from the hassles of disposable batteries.

Their latest product, the Paradise, allows wearers to stream directly from Android and iOS (Apple) smartphones. Phonak also offers custom-made titanium hearing aids equipped with Binaural VoiceStream™, Roger Wireless, and AutoSense OS technologies.

ReSound Hearing Aids
resound hearing aids

ReSound is among the leading hearing aid manufacturers offering advanced hearing technology. Resound was founded in 1943 and has been a force in the industry producing reliable, innovative hearing aid technology. ReSound focuses on creating technology to make their hearing aids smarter, and better able to adapt to their users.

ReSound is responsible for the ReSound LiNX, the first Apple-certified "MFi" or Made for iPhone hearing aid that connects directly to the iPhone or other iOS device without any intermediary devices. Their latest iteration, the One, offers direct streaming and rechargeable capabilities.

Signia Hearing Aids
resound hearing aids

Signia came into its own in recent years with the Primax, NX and Xperience listening platforms. Signia was the brand previously owned by Siemens Hearing Instruments and is currently part of WS Audiology (which also owns Widex).

Signia Xperience hearing aids are powered by YourSound technology, which combines superior sound processing with acoustic motion sensors. These  next-generation hearing devices deliver enhanced sound localization, own voice detection and signal-to-noise ratio to help deliver natural soundscapes.

Starkey Hearing Aids
starkey hearing aids

Founded in 1967, Starkey Hearing Technologies is committed to their mission, “Alone we can’t do much. Together, we can change the world.” As the sole American hearing aid manufacturer, Starkey Hearing Technologies created the first in-canal hearing aid and first custom, digital and fully programmable hearing aid. Their latest innovation, the Livio, is the first to incorporate artificial intelligence and activity sensors.

Starkey uses evidence-based design and research to update their hearing aids, thoroughly testing them at the Starkey Hearing Research Center in Berkeley, California. The Starkey Hearing Foundation donates hearing aids to developing countries for every purchase made of a Starkey hearing aid; to date they have gifted over 1 million hearing aids.

Unitron Hearing Aids
unitron hearing aids

Founded in 1964, Unitron is a Canadian hearing aid manufacturer owned by Sonova Group (one of the largest hearing aid producers). Unitron develops reliable hearing aids with innovative features. They are committed to outstanding product performance, design, and customer satisfaction. Their latest product, Unitron Discover, uses their new SoundCore technology that classifies sound more precisely than previous models.

Widex Hearing Aids
signia hearing aids

Widex was a family owned company founded in Denmark in 1956. Most recently, they owned with the owners of Signia to create WS Audiology. As one of the world’s largest manufacturers of hearing aids, their approach to innovation has led to such advances as the world’s first fully digital in-the-ear hearing aid, as well as their own revolutionary wireless technology.

Widex believes that hearing aids are more than the technology inside them. In addition to focusing on helping people hear better, Widex also ensures their products are comfortable and easy to wear. Widex focuses just as much on design of hearing aids as on technology to create a near-natural hearing experience.

Widex’s newest model, MOMENT connects wirelessly to your cell phone and allows you to stream calls, music, and other media directly to your hearing aids. The Moment hearing aids are also use machine learning, which allows the devices to adjust and adapt over time.

The Latest Hearing Aids

Read on to learn about the latest hearing aid models offered by the leading manufacturers. Contact our practice to schedule a hearing aid evaluation with our Dr. Cliff Approved Audiologist, Dr. Marni Novick.

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Frequently Asked Questions

Frequently asked questions from our patients about hearing aids, hearing loss and our services. If you don't see your question below, please contact us.

Do I need hearing aids?

If you feel that you are completely mishearing or misunderstanding words during conversation, consistently asking others for repetition, or family members and friends are nagging you to get your hearing tested and “do something about it.” Research has shown the earlier you start treatment for your hearing loss, even if it is just a mild hearing loss, the better off your brain processing will be in the long run.

How much do hearing aids cost?

Hearing aids from our office range from $3000-$7500/pair, depending on the technology level that best matches your listening needs and lifestyle. We provide a comprehensive functional and communication needs assessment to learn more about your listening and brain processing needs to help come up with the best hearing and communication solution for you.

Which brands of hearing aids do you offer?

While we are willing to work with hearing aid products from all of the Big Six hearing aid companies, however we have deep and intimate working knowledge with products from Widex and Phonak.

Do you offer Telehealth?

We gladly offer telehealth for hearing aid remote programming, initial sound sensitivity consults (misophonia and hyperacusis) and initial patient history intake for auditory processing disorders.

Are you an Audiologist or a Hearing Aid Dispenser? What's the difference?

Dr. Novick is a licensed dispensing audiologist in the state of California. A clinical doctorate (Au.D. aka Doctor of Audiology) requires four years of graduate school work beyond the undergraduate college degree.

Audiology students spend many hours in clinical rotations working with audiology supervisors to obtain their experience and knowledge, across various hearing healthcare settings.

Hearing aid dispensers typically only need a high school diploma and need to have a six month mentorship under another licensed hearing aid dispenser or audiologist. Both audiologists and hearing aid dispensers need to pass a two-part hearing aid dispensing exam with the Speech Language Pathology, Audiology and Hearing Aid Dispensers Bureau in California.

Do you offer hearing aid financing?

We gladly offer hearing aid financing plans such as 6 months and 12 months, interest free if paid off within 6 or 12 months through Care Credit. Please call our office for further details.